New H.O.G.® Logo
From the beginning, the iconic H.O.G.® logo has represented the passion of our riders. No matter where in the world you might find yourself, chances are you’ll find a fellow rider wearing that very same logo. Recognition of this global symbol of freedom, independence, and love of the open road has always created an instant and powerful bond.
We even took a few formal surveys. What we heard from you confirmed what we also felt: the time has come to refresh the look.
You told us you wanted an “evolution,” not a “revolution.” And when we put four new designs up for a vote, more than 100,000 of you raised your voice, and the results were clear.
The new logo captures the spirit of the original, evolving the design while still being instantly recognizable by legions of H.O.G.® members around the world.
The Harley-Davidson® Bar & Shield is at its heart, declaring H.O.G.® as the official riding club of H-D®. Now, more than ever, the world will know that H.O.G.® and Harley-Davidson® are one and the same, completely inseparable.
Finally, the eagle shifts its gaze, looking toward new horizons and the next 30 years of H.O.G.® adventure, fun, and friendship.
Thank you for being an essential part of this historic process. We’re excited about where this club has been and where we’re headed. And we’re thrilled to be riding beside you.
Ever get the feeling that everyone is staring at you? That’s the sense I got when I wore this new prototype H.O.G.® patch on my vest this summer.
Everywhere I wore it, people asked me about it. “Where did you get that?” “Can I get one?” “Is that going to be the new H.O.G.® logo?” Even the woman who sewed the patch onto my jacket wanted to know! I just played it cool. I told everyone I was “doin’ some research” and asked them what they thought about it.
And do you see that Bar & Shield outline kind of “hidden” in the skull? That’s important. We included a Bar & Shield in the new official H.O.G.® logo, too, to emphasize the connection between the club and H-D.® No question about it, H.O.G.® is Harley-Davidson® – and vice-versa. We want to make sure that comes through loud and clear.
And that’s just fine. I’ve always said, if you put 100 members in a room, you’d have 100 different personalities and opinions – and they’d all be right. Just as Harley® riders all want to put their own twist on the bike they ride, H.O.G.® members want to put some of their own personality into how they represent our club.
We know that members want to show they’re proud to be a part of H.O.G.®, but they don’t necessarily want to wear the same patch as everyone else. It’s about freedom. And choices. And expressing your own individual style. Everybody wants to ride their own road – and that’s just as it should be.
Give it a go. Get some new gear and take it out for a spin. You may not get the same rock star treatment I did, but I promise you’ll turn more than a few heads.
See you down the road,
Harley-Davidson® Motor Company
U.S. H.O.G.® Events Manager